Welcome to Placer

Every county has a story, this is ours.

About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

Learn More

Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

Click on town and
explore its features
map
  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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Memorial Day Plans? ✔ Placer County is where fun bucket list memories are made!
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@tahoecitykayak will be open every day starting Memorial Day Weekend! Whether you`re out there on the water with a romantic partner, friends, or family, you`re sure to leave with a smile & turquoise-colored dreams!
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📸 @tahoecitykayak
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#kayak #tahoe #laketahoe #tahoecity #northlaketahoe #tahoecitycalifornia #LifeAtItsPeak #VisitPlacer #VisitGoldCountry #VisitCalifornia #PlacerCounty #Turquoise #Blue #KeepTahoeBlue #Smiles #Friends #Family #Adventure #Explore #Travel #Vacation #DayTrip #Weekend
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Open post by visitplacer with ID 18072780373912421
Memorial Day Plans? ✔ Placer County is where fun bucket list memories are made! . @tahoecitykayak will be open every day starting Memorial Day Weekend! Whether you're out there on the water with a romantic partner, friends, or family, you're sure to leave with a smile & turquoise-colored dreams! . 📸 @tahoecitykayak . #kayak #tahoe #laketahoe #tahoecity #northlaketahoe #tahoecitycalifornia #LifeAtItsPeak #VisitPlacer #VisitGoldCountry #VisitCalifornia #PlacerCounty #Turquoise #Blue #KeepTahoeBlue #Smiles #Friends #Family #Adventure #Explore #Travel #Vacation #DayTrip #Weekend .

🌸 Yoomén: Celebration of Spring at @maidumuseum was exciting & educational - Native American artists, performers, chefs, & crafters from Placer County region & beyond came out to share their wares, wisdom, & delicacies. A volunteer docent at the Maidu Museum & Historic Site led a walk through the native grounds, pointing out the edible tubers, blooming wildflowers, native petroglyphs, beaver activity, & more!
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We highly encourage you to visit & view the current art exhibit on display at @maidumuseum: “Momím Wené / Medicine Water is an art exhibit emerging from indigenous artists’ perspectives of tribal relationships and the stories of our people and our waterways.” – Meyo Marrufo, Exhibition Curator & Artist. The installation will be up until September 14th.
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OPEN: Thursday - Saturday (9am - 4pm)
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🎵 Song 1: Guardian Creatures by Jessita Reyes & Native Flute Ensemble (Accordion Abuse Music)
🎵 Song 2: by American Indian Music (Time Machine Records)
📸 @ashlaycatalina
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#VisitPlacer #VisitCalifornia #VisitGoldCountry #LifeAtItsPeak #NativeHistory #NativeCelebration #MaiduMuseum #RosevilleCa #RosevilleCalifornia #NativeAmerican #NativeArt #NativeFood #Explore #Learn #Educate #Celebrate #CelebrationOfSpring #Spring #April #May
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Open post by visitplacer with ID 18056206160243168
🌸 Yoomén: Celebration of Spring at @maidumuseum was exciting & educational - Native American artists, performers, chefs, & crafters from Placer County region & beyond came out to share their wares, wisdom, & delicacies. A volunteer docent at the Maidu Museum & Historic Site led a walk through the native grounds, pointing out the edible tubers, blooming wildflowers, native petroglyphs, beaver activity, & more! . We highly encourage you to visit & view the current art exhibit on display at @maidumuseum: “Momím Wené / Medicine Water is an art exhibit emerging from indigenous artists’ perspectives of tribal relationships and the stories of our people and our waterways.” – Meyo Marrufo, Exhibition Curator & Artist. The installation will be up until September 14th. . OPEN: Thursday - Saturday (9am - 4pm) . 🎵 Song 1: Guardian Creatures by Jessita Reyes & Native Flute Ensemble (Accordion Abuse Music) 🎵 Song 2: by American Indian Music (Time Machine Records) 📸 @ashlaycatalina . #VisitPlacer #VisitCalifornia #VisitGoldCountry #LifeAtItsPeak #NativeHistory #NativeCelebration #MaiduMuseum #RosevilleCa #RosevilleCalifornia #NativeAmerican #NativeArt #NativeFood #Explore #Learn #Educate #Celebrate #CelebrationOfSpring #Spring #April #May .

This cozy café in Meadow Vista may just be Placer County’s best-kept secret…🌲
Thursday nights in Meadow Vista are a WHOLE vibe.

For an unbeatable Sierra Foothill experience,
enjoy live local music, great food, and community at The Local Café. Because around here, Life at Its Peak doesn’t wait for the weekend.

📍 Every Thursday from 6-8pm | The Local Café in Meadow Vista

Tag a friend who’d love this spot 👇🏼

#VisitPlacer #LifeAtItsPeak #MeadowVista #LiveMusicinPlacer #LocalCafeNights #PlacerCountyEvents #SupportLiveMusic

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Open post by visitplacer with ID 18094420297512571
This cozy café in Meadow Vista may just be Placer County’s best-kept secret…🌲 Thursday nights in Meadow Vista are a WHOLE vibe. For an unbeatable Sierra Foothill experience, enjoy live local music, great food, and community at The Local Café. Because around here, Life at Its Peak doesn’t wait for the weekend. 📍 Every Thursday from 6-8pm | The Local Café in Meadow Vista Tag a friend who’d love this spot 👇🏼 #VisitPlacer #LifeAtItsPeak #MeadowVista #LiveMusicinPlacer #LocalCafeNights #PlacerCountyEvents #SupportLiveMusic

To the ones who carried us, comforted us, guided us, and cheered us on…today is for you. HAPPY MOTHER’S DAY! 💐

Whether you’re brunching in Roseville, walking the wildflowers in Auburn, shopping in Downtown Lincoln, or simply soaking in a slow morning at home, we’re celebrating the way you love.

To all the mamas, step-mamas, grandmas, aunties, and mother-figures:
Thank you. You make life at its peak possible.

Happy Mother’s Day from all of us at Visit Placer! Tag a mother-figure you’re grateful for today ✨

#VisitPlacer #MothersDay #LifeAtItsPeak #PlacerCountyLove #DowntownDays #LocalLove #MothersDayMoments

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Open post by visitplacer with ID 18028095668660146
To the ones who carried us, comforted us, guided us, and cheered us on…today is for you. HAPPY MOTHER’S DAY! 💐 Whether you’re brunching in Roseville, walking the wildflowers in Auburn, shopping in Downtown Lincoln, or simply soaking in a slow morning at home, we’re celebrating the way you love. To all the mamas, step-mamas, grandmas, aunties, and mother-figures: Thank you. You make life at its peak possible. Happy Mother’s Day from all of us at Visit Placer! Tag a mother-figure you’re grateful for today ✨ #VisitPlacer #MothersDay #LifeAtItsPeak #PlacerCountyLove #DowntownDays #LocalLove #MothersDayMoments

Strawberries, sunshine, and best friend memories 🍓☀️

Granny May’s in Granite Bay is what spring at its peak looks like...ripe fruit, open fields, and sweet moments you’ll wish you could bottle up.

This is life on the farm, the Placer County way.
Strawberry season is in full swing! Tag your picking partner 🍓👇
📸: @grannymays_

#VisitPlacer #LifeAtItsPeak #GrannyMays #StrawberryFarm #GraniteBayCA #PlacerGrown #StrawberrySeason #CaliforniaFarms #SpringBucketList

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Open post by visitplacer with ID 18062342435510852
Strawberries, sunshine, and best friend memories 🍓☀️ Granny May’s in Granite Bay is what spring at its peak looks like...ripe fruit, open fields, and sweet moments you’ll wish you could bottle up. This is life on the farm, the Placer County way. Strawberry season is in full swing! Tag your picking partner 🍓👇 📸: @grannymays_ #VisitPlacer #LifeAtItsPeak #GrannyMays #StrawberryFarm #GraniteBayCA #PlacerGrown #StrawberrySeason #CaliforniaFarms #SpringBucketList

Spring in Roseville = pure magic 🌼

Start with a sunny picnic at Royer Park, swing by the Downtown Library for your next great read, and let the day unfold at your pace 🙌🏼

Because here in Placer County, Life at Its Peak means finding joy in the simple, beautiful moments.

Tag someone you’d spend a spring day with 👇🏼

#VisitPlacer #LifeAtItsPeak #SpringInRoseville #RoyerPark #RosevilleLibrary #PlacerCountyDays #PicnicSeason

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Open post by visitplacer with ID 18074048551895081
Spring in Roseville = pure magic 🌼 Start with a sunny picnic at Royer Park, swing by the Downtown Library for your next great read, and let the day unfold at your pace 🙌🏼 Because here in Placer County, Life at Its Peak means finding joy in the simple, beautiful moments. Tag someone you’d spend a spring day with 👇🏼 #VisitPlacer #LifeAtItsPeak #SpringInRoseville #RoyerPark #RosevilleLibrary #PlacerCountyDays #PicnicSeason

✨️🇲🇽💃 Happy Cinco de Mayo from Lincoln, California!
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🙌 Many thanks to the amazing ceremonial drummers, dancers, & performers, artisan vendors, patrons, & event organizer @eventsby_miag for making this wonderful celebration happen! Until next time, be well, all!
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📸 @ashlaycatalina & @myplacercountyhome
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#lincolnca #lincolncalifornia #CincoDeMayo #celebration #family #friends #lovedones #traditional #ceremonial #drummers #dancers #performers #vendors #food #travel #explore #dance #eat #shop
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Open post by visitplacer with ID 17870668194264879
✨️🇲🇽💃 Happy Cinco de Mayo from Lincoln, California! . 🙌 Many thanks to the amazing ceremonial drummers, dancers, & performers, artisan vendors, patrons, & event organizer @eventsby_miag for making this wonderful celebration happen! Until next time, be well, all! . 📸 @ashlaycatalina & @myplacercountyhome . #lincolnca #lincolncalifornia #CincoDeMayo #celebration #family #friends #lovedones #traditional #ceremonial #drummers #dancers #performers #vendors #food #travel #explore #dance #eat #shop .

Nestled in the foothills of the Sierra Mountains on 13 lush acres, @hillenbrandfarmhaus not only offers rich brews, but a smashin’ ambience 🍻

Their offerings include a kickin’ kombeercha called “Pineapple Express” and a refreshing Mexicali Lager; their live music shows draw a crowd every single weekend; and their idyllic grounds offer a getaway that’s hard to rival.

Visit today, snap a photo, & don’t forget to tag #VisitPlacer

🎥 @ashlaycatalina @macsandersphotovideo

#visitcalifornia #visitgoldcountry #farmhausbrewery #brewery #newcastleca #newcastlecalifornia #supportlocalbiz #shoplocal #shopplacer #smallbiz #craftbeer #hops #barley #family #friends #fun #livemusic #weekend #food #travel #daytrip #vacation #unwind #relax

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Open post by visitplacer with ID 18083179573659876
Nestled in the foothills of the Sierra Mountains on 13 lush acres, @hillenbrandfarmhaus not only offers rich brews, but a smashin’ ambience 🍻 Their offerings include a kickin’ kombeercha called “Pineapple Express” and a refreshing Mexicali Lager; their live music shows draw a crowd every single weekend; and their idyllic grounds offer a getaway that’s hard to rival. Visit today, snap a photo, & don’t forget to tag #VisitPlacer 🎥 @ashlaycatalina @macsandersphotovideo #visitcalifornia #visitgoldcountry #farmhausbrewery #brewery #newcastleca #newcastlecalifornia #supportlocalbiz #shoplocal #shopplacer #smallbiz #craftbeer #hops #barley #family #friends #fun #livemusic #weekend #food #travel #daytrip #vacation #unwind #relax

Sip, Sip, Hooray! The Placer Wine & Ale Trail Summer Passport is back! 🍷🍺

Starting May 16th, unlock over $150 in exclusive specials and discounts at local wineries and craft breweries across the region for only $50! From vineyard views to patio pours, this passport is your ticket to savoring life at its peak…one sip at a time.

Placer County’s Wine & Ale Trail tasting adventures is perfect for:
✔️ Date days
✔️ Weekend escapes
✔️ Bucket list summer goals

Passports are available for purchase now! 🎟️ Plan your trail, grab a friend, and let the sipping begin!

Drone 🎥: @macsandersphotovideo

#visitplacer #lifeatitspeak #sipsandsuds #placerwinetrail #placeraletrail #californiawineries #craftbeerlife #sierrafoothillswine #summerinplacer

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Open post by visitplacer with ID 18054519494218871
Sip, Sip, Hooray! The Placer Wine & Ale Trail Summer Passport is back! 🍷🍺 Starting May 16th, unlock over $150 in exclusive specials and discounts at local wineries and craft breweries across the region for only $50! From vineyard views to patio pours, this passport is your ticket to savoring life at its peak…one sip at a time. Placer County’s Wine & Ale Trail tasting adventures is perfect for: ✔️ Date days ✔️ Weekend escapes ✔️ Bucket list summer goals Passports are available for purchase now! 🎟️ Plan your trail, grab a friend, and let the sipping begin! Drone 🎥: @macsandersphotovideo #visitplacer #lifeatitspeak #sipsandsuds #placerwinetrail #placeraletrail #californiawineries #craftbeerlife #sierrafoothillswine #summerinplacer