Welcome to Placer
Every county has a story, this is ours.
Play At Its Peak
Welcome to Placer County, where every season is peak season for play. Home to over 1,400 square miles of beautifully diverse landscape stretching from California’s capital, Sacramento, through the historic Gold Country Foothills, and into the rugged and breathtaking High Sierras of North Lake Tahoe, adventure and opportunity to play lie everywhere you look. So come for a visit, stay a while, and keep coming back, because in Placer County, the spirit of play never runs out.
Your Placer Playbook
Discover your very own insider guide to all things Placer County. From hidden gems and foodie finds to must-see spots and can’t-miss events, we’ve got all the tips and tricks you could ever need to make the most of your Placer County getaway.
Can't-Miss Events
Stay in the loop about all the best local concerts, markets, theater performances, celebrations, and more. There is always something new and exciting just around the corner in Placer County, so don’t miss a single moment of fun-filled play at its peak!
Choose Your Way To Play
Where Adventure Meets a Good Night's Sleep
From five-star resorts to family-friendly hotels and campsites, you’ll find it all in Placer County. No matter where you choose to stay or gather, this undeniably playful world of adventure is always right at your fingertips.
Explore Places to Stay
#VisitPlacer
Your Adventure, Our Feed
This week, we gathered with so many people who care deeply about the future of Placer County for our 2026 Visit Placer Tourism & Quality of Life Summit… and WOW, what a special day it was 💛
From conversations about tourism, agriculture, small business, and quality of life… to sharing locally made food, wine, beer, and coffee around the table, the entire day felt like a reflection of what makes Placer County so unique: community, collaboration, and a whole lot of local pride.
This year’s theme, “The Placer Lifestyle — Leaning Into Local,” couldn’t have felt more fitting.
We’re incredibly grateful to every speaker, panelist, attendee, sponsor, and partner who helped bring the day to life and continues to help shape the future of Placer County. It’s inspiring to see so many people show up for this region and the communities that make it feel like home.
A heartfelt thank you to our sponsors and partners:
• Placer Business Alliance
• @placerwater
• @exploreauburnca
• @goldhillgardensca
• @placertourism
• @northforkchaico
• @hawksrestaurantgranitebay
• @tctrocklin
• @casquewines
• @htowine
• @pazawines
• @ranchoroble
• @srvwinery
• @crookedlanebrewing
• @fowlerranchca
• @the.flower.farm
We’re proud to be part of a community that continues to lean into local and invest in the future of Placer County. Here’s your reminder to keep supporting the farms, wineries, restaurants, breweries, makers, and small businesses that help make Placer County so special 💛
📸: @moonandmusemedia
#VisitPlacer
You know what’s great about Placer County? There are so many good little stops tucked along I-80 💛
The Wrecking Crew Bakery & Cafe in Colfax has that cool foothill vibe that makes you want to pull over, grab a latte, and stay awhile. It’s definitely one of those spots that makes the drive to or from Tahoe even better 🤌🏼
Save this one for the next time you want a latte with a side of charm!
This happy face pretty much says it all! ☀️ 🐾
We’re mentally already here floating down the river with sunscreen everywhere and living our absolute BEST summer lives! Countdown to river season officially begins now!!
📍Rafting with Truckee River Rafting returns Memorial Day (weather permitting)
📸 @truckeeriverrafting
This might be one of the sweetest Mother’s Day activities in Placer County 🍓
Granny May’s Strawberry Farm in Granite Bay is open for the season, and between the warmer evenings and a bucketful of fresh berries… it’s hard not to fall in love with spring here in Placer. It’s pretty dreamy!
Wishing all the moms, grandmas, and mother figures out there a beautiful Mother’s Day weekend! 🌸
📸 Beautifully captured by @meghunterphotography
You’d never expect that this restaurant at the Galleria has served celebrities, athletes, and locals alike! 👀
Owned by Chef Q, Q1227 blends elevated comfort food with a really welcoming atmosphere that makes it feel just as perfect for date night as it does for a spontaneous happy hour stop.
We stopped by for Q’s Happy Hour and tried:
✨ mini prime wellingtons
🔥 sticky wings
🍰 carrot cake
🍸 cocktails + mocktails
And honestly? The carrot cake alone might be enough to bring you back!! (and yes… your eyes don’t deceive you 👀 that really is Snoop Dogg on the celebrity wall)
Definitely add this one to the “send to your friends when someone asks where to eat in Roseville” list.
📍Q1227 (located outside the Galleria)
Roseville, CA
#VisitPlacer
This is what Mom wants 💛
From spots like Slice Beer Co in Lincoln to wineries and taprooms all along the Placer Wine & Ale Trail, there are so many ways to celebrate Mom your way! 🍻
Make this weekend’s Mother’s Day plans full of sipping, snacking, and spending memorable time together.
📍 Save this & explore more of the Placer Wine & Ale trail at VisitPlacer.com (link in our bio)
#VisitPlacer #SipLocal
30 minutes away from Auburn, Ca.. YES, really! You don’t have to go far to get away.
Tucked into the hills of Dutch Flat, California, the Dutch Flat Hotel feels like stepping into another time. It’s quiet, preserved, and thoughtfully restored in all the right ways.
Spend the night soaking it all in. Historic rooms upstairs, and a cozy restaurant waiting downstairs (local tip: don’t skip out on their specials.. the chicken piccata is definitely worth it) 💛
Once home to thousands during the Gold Rush, this tiny town now offers something a little harder to come by.. space, stillness, and a TRUE sense of escape.
This historic stay may not be too far, but it truly feels like a completely different world. Save this spot for your next escape or staycation 🗝️
#VisitPlacer
If you needed a reason to get outside this weekend… here it is! May is officially Bike Month in Placer County ☀️ 🚲
We’re kicking things off this weekend with:
Saturday (May 2) 9am-Noon
🚲 Bike Fest in Roseville: free, family-friendly, and a great way to get rolling
Sunday (May 3) 3-7pm
🎉 Auburn Bike Month Kickoff Party:
Ride the brand new pump track, jump into the Jump Jam or Bunny Hop contest, or just come hang out and ride with the community
All ages welcome + food & drinks available
Make a plan, get outside, and we’ll see you riding out there!!
#VisitPlacer #LifeAtItsPeak
Sip your way through summer in Placer County 🍷☀️
It may not be exactly summertime just yet, but the @placerwine Sips & Suds Summer Passport is OFFICIALLY LIVE 🍻 Don’t let FOMO get you this year. Let this be the summer you explore Placer’s wine country, brewery hop a little more often, and discover new favorites along the way.
✔️ 35+ wineries & breweries
✔️ $50 → $150+ in tastings, perks & discounts
✔️ All summer long (valid June 1 – August 31)
✔️ Go at your own pace + earn rewards as you go
Start your summer plans and grab your passport today at placerwine.com
#VisitPlacer #PlacerWineTrail
If you’re in Roseville and want a dinner that’s a little more interactive, THIS is a fun one 🔥
At KTown Korean BBQ & Hotpot, dinner turns into the experience: grill your own Korean BBQ, build your hot pot just how you like it, grab sushi, and figure it out as you go. It’s totally hands-on, and you definitely won’t leave hungry!
Save this for your next night out!
📍 KTown Korean BBQ Hotpot & Sushi
1137 Roseville Square
Roseville, Ca
This weekend, runners, crews, and spectators from across the globe are arriving to Auburn for the @canyonsenduranceruns, part of the @utmbworldseries 💛⛰️
The trails, canyons, and downtown streets will be filled with something you can’t quite replicate: anticipation, grit, and a shared love for the outdoors.
This is Auburn, exactly as it’s meant to be experienced.
📸: @lovehandlesamurai & @ashlaycatalina
#VisitPlacer #LifeAtItsPeak #UTMBWorldSeries
Follow the path.. you’ll see what we mean 🌿
Yoomén, a celebration of Spring, at the Maidu Museum is coming up soon on Saturday, April 25th and it’s one of those you should definitely experience🌼 Yoomén is a full day of live cultural demonstrations, an Indigenous art market, hands-on activities, and exploration.
The spring celebration is family friendly, outdoors, and one of the most unique spring events happening in Placer County.
Make a day of it:
Sat, April 25th -Starts at 9am
📍 Maidu Museum & Historic Site (Roseville, Ca)
📸: @ashlaycatalina
#VisitPlacer
