Welcome to Placer

Every county has a story, this is ours.

About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

Click on town and
explore its features
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  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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visit placer

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Share your #VisitPlacer Experience

Festive doesn’t always mean snow …❤️
Sometimes it looks like cherry-red classics, vibrant leaves, and sunshine in downtown Auburn.

📸 @rodolfotografo

#VisitPlacer

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Open post by visitplacer with ID 17843481174650151
Festive doesn’t always mean snow …❤️ Sometimes it looks like cherry-red classics, vibrant leaves, and sunshine in downtown Auburn. 📸 @rodolfotografo #VisitPlacer

Last night, Old Town Auburn felt like it stepped straight into a Loretta Lynn song 🎄

Warm lights, live music, local vendors, Santa sightings, and that cozy, small town feeling we all love this time of year!

Missed it? Country Christmas returns this Saturday 12/20 from 5–9pm in Old Town Auburn. Come stroll, sip, shop, and soak it all in ✨

#VisitPlacer #CountryChristmas #ExploreAuburn

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Open post by visitplacer with ID 18355766098164590
Last night, Old Town Auburn felt like it stepped straight into a Loretta Lynn song 🎄 Warm lights, live music, local vendors, Santa sightings, and that cozy, small town feeling we all love this time of year! Missed it? Country Christmas returns this Saturday 12/20 from 5–9pm in Old Town Auburn. Come stroll, sip, shop, and soak it all in ✨ #VisitPlacer #CountryChristmas #ExploreAuburn

Orchid Thai in Lincoln serves up cozy ambiance, bold flavors, and the kind of comfort that keeps people coming back, like classic Pad Thai to mango chicken stir-fry 🍜

Add it to your must-try list this season! 💛 And as always, have fun tasting your way through Placer!

#VisitPlacer #OrchidThai #LincolnCa

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Open post by visitplacer with ID 18388126192179947
Orchid Thai in Lincoln serves up cozy ambiance, bold flavors, and the kind of comfort that keeps people coming back, like classic Pad Thai to mango chicken stir-fry 🍜 Add it to your must-try list this season! 💛 And as always, have fun tasting your way through Placer! #VisitPlacer #OrchidThai #LincolnCa

Still replaying the energy from the 64th Annual Sylvia Besana Parade… ☃️ 🦌 🎁
The floats were fun, the music was loud, the crowds were happy…and our camera roll is FULL. Roseville, you know how to throw a parade!

Who else is officially in holiday mode now? 🎄❤️

📸: @moonandmusemedia

#VisitPlacer #SylviaBesanaParade #RosevilleCa

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Open post by visitplacer with ID 18084669056091459
Still replaying the energy from the 64th Annual Sylvia Besana Parade… ☃️ 🦌 🎁 The floats were fun, the music was loud, the crowds were happy…and our camera roll is FULL. Roseville, you know how to throw a parade! Who else is officially in holiday mode now? 🎄❤️ 📸: @moonandmusemedia #VisitPlacer #SylviaBesanaParade #RosevilleCa

The Mountain Mandarin Festival was THE place to be this weekend 🍊✨

If you saw crowds of people happily carrying giant bags of mandarins around Roseville… yep, that was us! This festival brought all the fall vibes with local growers, yummy treats, music, crafts, and the sweetest citrus around. Already dreaming of next year!

#VisitPlacer #MountainMandarinFestival

📸 @moonandmusemedia

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Open post by visitplacer with ID 17866783380487708
The Mountain Mandarin Festival was THE place to be this weekend 🍊✨ If you saw crowds of people happily carrying giant bags of mandarins around Roseville… yep, that was us! This festival brought all the fall vibes with local growers, yummy treats, music, crafts, and the sweetest citrus around. Already dreaming of next year! #VisitPlacer #MountainMandarinFestival 📸 @moonandmusemedia

Fall looks better with a glass in hand and maybe a slight overflow 😉🍷
Sip your way through the Placer Wine Trail and taste fall in every pour. 

📸 @twinrockswinery

#VisitPlacer #PlacerWineTrail

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Open post by visitplacer with ID 18110726911609145
Fall looks better with a glass in hand and maybe a slight overflow 😉🍷 Sip your way through the Placer Wine Trail and taste fall in every pour.  📸 @twinrockswinery #VisitPlacer #PlacerWineTrail

A night worth dressing up for (even if it’s just because) 🍷

The lighting, the wine, the food… everything about Hawks in Granite Bay feels like the date night you’ve been craving. It’s not only local.. It’s Michelin Guide recognized and completely unforgettable, seasonal, and absolutely worth slowing down for.

This is the kind of dining that puts Placer County on the map! You must add Hawks to your must-try list!

#VisitPlacer #HawksGraniteBay #MichelinGuideCa

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Open post by visitplacer with ID 17964733526995172
A night worth dressing up for (even if it’s just because) 🍷 The lighting, the wine, the food… everything about Hawks in Granite Bay feels like the date night you’ve been craving. It’s not only local.. It’s Michelin Guide recognized and completely unforgettable, seasonal, and absolutely worth slowing down for. This is the kind of dining that puts Placer County on the map! You must add Hawks to your must-try list! #VisitPlacer #HawksGraniteBay #MichelinGuideCa

Some views here in Placer County just NEVER get old, no matter the season 🍂
📍 Auburn State Recreation Area | North Fork American River

📸 @captured.by.greg.bodene

#VisitPlacer #AuburnSRA #LifeAtItsPeak

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Open post by visitplacer with ID 18103357942649034
Some views here in Placer County just NEVER get old, no matter the season 🍂 📍 Auburn State Recreation Area | North Fork American River 📸 @captured.by.greg.bodene #VisitPlacer #AuburnSRA #LifeAtItsPeak