Welcome to Placer
Every county has a story, this is ours.
Play At Its Peak
Welcome to Placer County, where every season is peak season for play. Home to over 1,400 square miles of beautifully diverse landscape stretching from California’s capital, Sacramento, through the historic Gold Country Foothills, and into the rugged and breathtaking High Sierras of North Lake Tahoe, adventure and opportunity to play lie everywhere you look. So come for a visit, stay a while, and keep coming back, because in Placer County, the spirit of play never runs out.
Your Placer Playbook
Discover your very own insider guide to all things Placer County. From hidden gems and foodie finds to must-see spots and can’t-miss events, we’ve got all the tips and tricks you could ever need to make the most of your Placer County getaway.
Can't-Miss Events
Stay in the loop about all the best local concerts, markets, theater performances, celebrations, and more. There is always something new and exciting just around the corner in Placer County, so don’t miss a single moment of fun-filled play at its peak!
Choose Your Way To Play
Where Adventure Meets a Good Night's Sleep
From five-star resorts to family-friendly hotels and campsites, you’ll find it all in Placer County. No matter where you choose to stay or gather, this undeniably playful world of adventure is always right at your fingertips.
Explore Places to Stay
#VisitPlacer
Your Adventure, Our Feed
If your perfect day looks like sunshine, scenic drives, and discovering new favorite wines, this one’s for YOU!
Sip Into Spring is a self-guided wine tasting experience weekend across Placer County, where you can:
🍷 taste new releases + seasonal pours
🌿 wander vineyards just starting to bloom
🎶 enjoy live music + local food trucks
👋 meet the winemakers
From Auburn to Lincoln, Loomis to Roseville… it’s your chance to explore it all, one glass at a time.
And because this is too good not to share…
we’ve teamed up with @placerwine to give it away! 💛 TWO winners will each receive 2 tickets to Sip Into Spring (March 28–29).
How to enter:
✔️ Like this post
✔️ Follow @placerwine, @visitplacer, & @liveplacergrown
✔️ Tag 3 wine-loving besties
Giveaway ends Sat, March 21 at midnight. Winners will be notified via DM🍷💛 This giveaway is not affiliated with or sponsored by Instagram. Must be 21+ to enter. Please drink responsibly.
#VisitPlacer #LifeAtItsPeak #PlacerWineTrail #SipIntoSpring
No need to chase rainbows… you’ve already found the gold 🍀💛
From scenic trails to cozy local spots, Placer County is your lucky charm this St. Patrick’s Day, and with the first day of spring arriving Friday, it’s the PERFECT time to get out and explore 🌼
Where are you celebrating today?
📍 Videos: School Park Preserve, Auburn
Picture: Auburn SRA @auburnsra
#VisitPlacer #LifeAtItsPeak
The most delicious math you’ll do all day! 🥧 Happy Pi Day from one of Placer County’s sweetest roadside traditions.
If you’ve ever driven along I-80 through Auburn, chances are you’ve spotted the iconic sign at Ikeda’s, and maybe pulled over for a slice (or a whole pie… we don’t judge)!
Consider this your sign to celebrate 3.14 today!
📍 Ikeda’s in Auburn
#VisitPlacer #LifeAtItsPeak
Calling all vintage lovers and treasure hunters 👀
The Great Junk Hunt is happening at The Grounds in Roseville, and it’s basically a treasure hunt filled with antiques, vintage decor, quirky collectibles, and one-of-a-kind finds.
The best part? Tomorrow (Sat 3/14) is your last chance to wander the booths and see what treasures you uncover. Trust us… this is the kind of market where you go in “just browsing” and leave with something amazing!
📍 The Grounds @atthegroundsroseville
🎟 Event details at @thegreatjunkhunt
#VisitPlacer #LifeAtItsPeak #TreasureHunting
Add this magical spot to your sunrise list💛
Wildflowers glowing in the morning light, the quiet shimmer of Coyote Pond, and a sky that feels straight out of a painting. Spring mornings at Coyote Pond Trails in Lincoln are pure magic!
Trust us…this view is WORTH setting the early alarm.
📍 Lincoln, CA
📸 @joe_silchuk
#VisitPlacer #LifeAtItsPeak
Sacramento brought the crowd, but Placer County brought the pours! 🍻
This weekend at Capitol Beer Fest, we spotted some familiar favorites representing the Placer region, including Two Ass Brewing, Knee Deep Brewing, Ponderosa Cider, and Crooked Lane Brewing among the sea of brewers along Capitol Mall.
Loved a pour? The good news is you don’t have to wait for the next festival. You can visit the taprooms right here in Placer County! Cheers! 💛
#VisitPlacer #PlacerWineAndAle #SipLocal
Daylight savings means longer evenings and more time to explore places like this 🌸🙌🏼
Wildflowers are beginning to bloom along the American River Canyon in Auburn, one of spring’s most beautiful views in Placer County.
#VisitPlacer #AuburnCA #LifeAtItsPeak
Some places just feel like a step back in time 🍔🌭🍦
Tucked into old Roseville, Nubbin’s Drive-In is one of those old-school spots that locals have loved for years! They serve simple classics like burgers, crispy mini corn dogs, and dipped soft serve that tastes like pure nostalgia.
It’s the kind of place that reminds you why the best comfort food never goes out of style!
📍 Nubbin’s Drive-In
Roseville, California
#VisitPlacer #RosevilleEats #HiddenGems
JOIN US THIS SATURDAY FOR SOME GOOD OLD-FASHIONED SNOW DAY FUN ❄️
Sledding. Snow play. Fresh mountain air.
And the best part? It’s completely FREE. Bring the kids, bring your friends, bring your snow boots and come make winter memories at Gateway Park in Emigrant Gap from 10am-2pm.
Limited to the first 100 people. RSVP required!
#VisitPlacer #LifeAtItsPeak #PlacerCounty #WinterInPlacer
Looking for your next sushi or Japanese food craving spot? 🍣🔥
BF Miyabi in Roseville is a hidden gem serving authentic Japanese cuisine, like crispy tempura veggies, hearty chicken katsu bento boxes, and bold sushi rolls. You can’t go wrong ordering anything off their menu, even their Omakase!
This one’s definitely a local favorite worth adding to your foodie list 💛
#VisitPlacer #RosevilleCA
Looking for a fun (and FREE!) weekend activity?
The Maidu Museum and Roseville Exploration Center are part of the Sacramento Area’s Free Museum Weekend on March 7th & 8th 🏛️ It’s a perfect activity for curious minds of all ages 💛
🎟️ Ticket registration opens March 2 at 9AM. Available first-come, first-served via sacmuseums.org
#VisitPlacer #FreeMuseumWeekend
Whether you’re heading up the hill or staying local, brunch at the Auburn Alehouse is ALWAYS a good idea! It’s the perfect spot for comfort food, bold Bloody Marys, and that laid-back weekend energy 🍳🍹 Yes please!
#VisitPlacer #AuburnAlehouse
