Welcome to Placer

Every county has a story, this is ours.

About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

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  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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If you’re exploring Placer County and land at Moksa Barrel House… order the chicken.

Moksa Barrel House is serving some incredible Nashville hot chicken and crispy chicken sandwiches, as well as fries worth dipping into twice🤤 Add Moksa Barrel House to your must-stop list!

#VisitPlacer #PlacerCountyEats #SupportLocal

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Open post by visitplacer with ID 18118478653598501
If you’re exploring Placer County and land at Moksa Barrel House… order the chicken. Moksa Barrel House is serving some incredible Nashville hot chicken and crispy chicken sandwiches, as well as fries worth dipping into twice🤤 Add Moksa Barrel House to your must-stop list! #VisitPlacer #PlacerCountyEats #SupportLocal

After a little bit of fog and rain, this kind of fresh air is EXACTLY what we’re craving. Cooler temps, greener trails, and iconic views near No Hands Bridge in Auburn State Recreation Area make it a perfect time to get outside 👟🌿

📍 Auburn State Recreation Area
📸: @mattfraser9

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Open post by visitplacer with ID 17914373031126467
After a little bit of fog and rain, this kind of fresh air is EXACTLY what we’re craving. Cooler temps, greener trails, and iconic views near No Hands Bridge in Auburn State Recreation Area make it a perfect time to get outside 👟🌿 
📍 Auburn State Recreation Area
📸: @mattfraser9

Some stops are worth building your morning around, like Sugar Pine Cakery & Cafe 🍩🥐�
Maple bars, flaky croissants, and hearty breakfast sandwiches in Tahoe City = YES please. Locals and visitors agree 💛

#VisitPlacer #TahoeCity

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Open post by visitplacer with ID 17910718212147329
Some stops are worth building your morning around, like Sugar Pine Cakery & Cafe 🍩🥐� Maple bars, flaky croissants, and hearty breakfast sandwiches in Tahoe City = YES please. Locals and visitors agree 💛 #VisitPlacer #TahoeCity

Wine in hand, sun on your face, and chickens wandering by..🐔🍷

A weekend stop at Smokin’ Barrel Winery feels like stepping into a foothill daydream with relaxed outdoor tastings, friendly faces, and local wine. Save this spot for your next Placer Winery Trail adventure! 🍇

#VisitPlacer #PlacerWineTrail #SipLocal

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Open post by visitplacer with ID 17871082494521415
Wine in hand, sun on your face, and chickens wandering by..🐔🍷 A weekend stop at Smokin’ Barrel Winery feels like stepping into a foothill daydream with relaxed outdoor tastings, friendly faces, and local wine. Save this spot for your next Placer Winery Trail adventure! 🍇 #VisitPlacer #PlacerWineTrail #SipLocal

This is HUGE news for Auburn, and for anyone who loves truly great food 💛

Restaurant Josephine has received national recognition, with their two chefs, Eric Alexander and Courtney McDonald, honored among California’s best by the James Beard Foundation (and one look at the plates will tell exactly why) 🙌🏼

The James Beard Awards are often called the “Oscars of food,” recognizing the best chefs and restaurants in the country. Having two chefs from one Auburn kitchen honored is a BIG deal.

Restaurant Josephine is thoughtful, seasonal, and incredibly exceptional. THIS restaurant is the kind of dining experience worth planning a trip for ✨

#VisitPlacer #ExploreAuburnCa #DestinationDining

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Open post by visitplacer with ID 18156208873421589
This is HUGE news for Auburn, and for anyone who loves truly great food 💛 Restaurant Josephine has received national recognition, with their two chefs, Eric Alexander and Courtney McDonald, honored among California’s best by the James Beard Foundation (and one look at the plates will tell exactly why) 🙌🏼 The James Beard Awards are often called the “Oscars of food,” recognizing the best chefs and restaurants in the country. Having two chefs from one Auburn kitchen honored is a BIG deal. Restaurant Josephine is thoughtful, seasonal, and incredibly exceptional. THIS restaurant is the kind of dining experience worth planning a trip for ✨ #VisitPlacer #ExploreAuburnCa #DestinationDining

Some places reward the curious…

Start with coffee at Fourscore Coffee. Then head to the alley, knock on the door, and share the password (hint: it lives on House Divided’s Instagram stories or gets sent straight to your inbox if you’re subscribed 🤫🍸)

Placer County is full of layers. This one’s worth uncovering!

#VisitPlacer #HiddenGems #RosevilleCa

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Open post by visitplacer with ID 18102242905646699
Some places reward the curious… Start with coffee at Fourscore Coffee. Then head to the alley, knock on the door, and share the password (hint: it lives on House Divided’s Instagram stories or gets sent straight to your inbox if you’re subscribed 🤫🍸) Placer County is full of layers. This one’s worth uncovering! #VisitPlacer #HiddenGems #RosevilleCa

Snow on the beach isn’t just a metaphor here. It’s just as surreal as it sounds ❄️🌊

#VisitPlacer #LakeTahoeViews

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Open post by visitplacer with ID 18040752602742134
Snow on the beach isn’t just a metaphor here. It’s just as surreal as it sounds ❄️🌊 #VisitPlacer #LakeTahoeViews

Auburn didn’t just get a new restaurant.. it got THE one 🥃

From a 28-day dry-aged ribeye to s’mores crème brûlée, every dish at Oakhouse feels intentional, indulgent, and worth lingering over. Add a deep whiskey list, Sierra Nevada–inspired ingredients, and a historic Old Town Auburn setting… ohhh yeah, this one’s different.

This is your cue to save it now, and make that reservation for your next night out!

#VisitPlacer #ExploreAuburn

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Open post by visitplacer with ID 17992651946873482
Auburn didn’t just get a new restaurant.. it got THE one 🥃 From a 28-day dry-aged ribeye to s’mores crème brûlée, every dish at Oakhouse feels intentional, indulgent, and worth lingering over. Add a deep whiskey list, Sierra Nevada–inspired ingredients, and a historic Old Town Auburn setting… ohhh yeah, this one’s different. This is your cue to save it now, and make that reservation for your next night out! #VisitPlacer #ExploreAuburn

Snow under your boots, a warm drink by the fire, and that crisp mountain air ❄️ 🤘🏼🔥 This is what your day at Northstar California Resort could look like… and YES, it’s worth the drive.

This is your sign. See you up here! 🏔️

#VisitPlacer #WinterInPlacer #TahoeVibes

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Open post by visitplacer with ID 18099940738868826
Snow under your boots, a warm drink by the fire, and that crisp mountain air ❄️ 🤘🏼🔥 This is what your day at Northstar California Resort could look like… and YES, it’s worth the drive. This is your sign. See you up here! 🏔️ #VisitPlacer #WinterInPlacer #TahoeVibes

Proof that the sun does come back ☀️🌿
(and Placer County absolutely GLOWS after the rain)

📸: @moonandmusemedia

#VisitPlacer #PlacerCounty #ExploreCalifornia

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Open post by visitplacer with ID 18071842286452474
Proof that the sun does come back ☀️🌿 (and Placer County absolutely GLOWS after the rain) 📸: @moonandmusemedia #VisitPlacer #PlacerCounty #ExploreCalifornia